Ever + After is a Canadian media agency specializing in full-funnel media strategy, planning, buying, negotiation, campaign monitoring and optimization across Canada and the U.S. Our work is informed by audience data, market intelligence and measurable business objectives, with creative adaptation and production support available as needed.

Yes. Ever + After Advertising is the new name of MacKinnon Calderwood Advertising. The rebrand reflects the agency’s continued evolution while maintaining the experienced team, established relationships and hands-on approach clients have trusted for more than three decades.

Yes. Ever + After develops media strategies, negotiates and buys traditional and digital media, monitors performance, optimizes campaigns, and delivers comprehensive and insightful post-campaign analysis.

Ever + After plans and manages campaigns across television, radio, out-of-home, print, digital, social media, paid search, programmatic media, OTT and Connected TV, sponsored content, and new and emerging media. Each channel is selected based on the audience, market, campaign objective and its role within the broader media system.

A full-funnel media strategy uses the right mix of channels and tactics to reach consumers throughout their journey, from discovering your brand to considering it and ultimately taking action. Each stage supports the next, moving audiences from awareness to consideration to conversion through one connected media strategy.

We start by meeting with you to understand your business, campaign objectives, target audience and budget. From there, we develop a strategic media plan recommending the channels and placements we believe will best achieve your goals within your budget.

We present the plan for your review and make any necessary adjustments. Once approved, we negotiate, purchase and schedule the media.

Throughout the campaign, we closely monitor performance and make optimizations as needed to maximize your investment and achieve the best possible results.

Yes. Ever + After plans and buys media across Canada and the U.S. We also help International organizations reach Canadian audiences through local-market insight, audience data, media planning, negotiation and creative adaptation support.

Ever + After Advertising is based in Burlington, Ontario, west of Toronto, and plans and manages media campaigns across Canada.

Clients work directly with experienced, senior members of the Ever + After team. The people developing the strategy remain close to the campaign throughout planning, execution, optimization and reporting.

Ever + After will work with clients or their partners on their creative direction and market strategy, including original creative design through a number of efficient and brilliant resources.

Ever + After provides creative adaptation, translations (when needed), and full production support including material approvals, trafficking, legal clearance coordination, promotional execution, PR and event support.