Ever + After is a distinctive advertising and media strategy agency built on more than three decades of experience, trusted relationships and hands-on client service.
Our name is new. Our commitment to senior expertise, direct accountability and work that performs beyond the moment is not.
About Ever + After
Experience behind us. Momentum ahead.
A legacy media agency. Reimagined for what’s next.
Originally established as MacKinnon Calderwood Advertising, the agency has evolved with the media landscape while holding onto what has always mattered: seasoned expertise, trusted relationships and direct access to the people leading the work.
After more than three decades in advertising,
Ever + After Advertising represents the agency’s next chapter—bringing deep industry instinct, clarity, and precision to every decision.
We support brands in navigating complexity through a clear, structured approach that builds momentum and delivers lasting impact.
Ever + After Advertising is built for what comes next.
Our Story
Ideas, media, and execution working together to advance your brand position.
Creativity
A deep understanding of your objectives, audience and market, translated into a customized campaign.
Comprehension
Relationships built on trust, transparency, and mutual respect.
Chemistry
Close to the work. Closer to you.
Why Ever + After
Ever + After is built on people who have spent their careers in the work, not removed from it.
Clients work directly with senior strategists who know their business and remain involved from planning through post-analysis. With established media relationships and industry credibility, our team brings the knowledge, access, and accountability required to make every investment work harder.
Our Team
Senior people. Directly involved.
Sylvia has more than 25 years of experience leading integrated media strategy, planning and buying across traditional, digital and emerging platforms.
As President, Owner and lead media contact, she translates business objectives into accountable media strategies and negotiates high-impact national and regional media campaigns. She is also a trusted advisor, industry mentor and active board member across business, education and arts sectors.
President and Owner
Sylvia Prentice
Tanya brings more than two decades of experience in full-funnel media planning and buying across traditional, digital and emerging platforms. She combines audience research, data and market insight to guide multi-market campaigns, vendor negotiations and high-value media partnerships. Tanya is certified in Google Search, GA4, Campaign Manager and DV360.
Her category experience includes education, automotive, finance, healthcare, consumer products, retail, hospitality, tourism and nonprofit organizations.
Media Director
Tanya McLaughlin
Account Service Specialist (Production + Media)
Clemente Benedicto
Clemente leads the production workflow from briefing through final delivery, with a strong focus on quality control and accuracy. He coordinates creative trafficking, timelines, usage rights and broadcast clearance while ensuring assets are optimized for each platform and placed correctly in market.
He also supports campaign monitoring and post-results reporting.
University Co-op Students
Media Assistants
Through our co-op program, university students specializing in marketing and advertising gain mentorship and hands-on experience while adding academic experience, fresh perspective and value to agency client services.
Selected Work
Strategy in action.
Across industries and markets, our strongest work begins with understanding the business challenge, then building the right combination of strategy, media and creative support around it.
Choice Hotels Canada
Challenge: Increase brand awareness and drive shoulder-season bookings among Canadian business travellers.
Ever + After Advertising Solution: Proprietary research identified the “Road Warrior” business audience and their media habits. The agency developed original television creative that connected audience insights to the messaging, and supported it with a targeted national buy across leading news broadcasts.
Result: Call volume increased by 22%, immediately contributing to increased bookings. The successful campaign continued for several years.
Hospitality
EB Games Canada
Challenge: Build holiday awareness and drive store and online traffic among gift purchasers and gamers in key Canadian markets.
Ever + After Advertising Solution: A six-week national television campaign combined high-reach advertising with added value and Breakfast Television integrations, live segments, prizing and market-specific promotion in Toronto, Vancouver and Montreal.
Result: The campaign delivered 24.6 million impressions, nearly twice the planned amount, along with 30% added media value. The Breakfast Television integration reached more than 1.3 million Canadian households weekly and generated over 8,000 contest entries.
Retail
UROSPOT
Challenge: Build awareness and generate qualified website traffic among affluent women aged 35+ in targeted Toronto neighbourhoods.
Ever + After Advertising Solution: A hyper-local digital campaign combined device data, geofencing and demographic targeting across mobile, display, desktop and video placements. Targeting focused on premium locations and high-engagement moments relevant to the audience.
Result: The campaign achieved an average click-through rate of 0.92%, with some tactics reaching 1.85%, significantly exceeding the industry benchmark of 0.30%.
Healthcare and Wellness
Broad experience. Focused thinking.
Industries Served
Our team brings experience across a wide range of B2B and B2C industries, allowing us to understand different audiences, market dynamics and business objectives.
Automotive
Beverage Alcohol
Hospitality
Tourism
Retail
Nonprofit
iGaming
Healthcare
Franchising
Finance
Education
Consumer Products
Lisa Azzuolo, Chief Marketing Officer, TORYS LLP
Ever + After is a valuable partner in our media-buying strategy and execution.
Sylvia’s long-standing relationships with key media outlets, attention to market analytics and multifaceted industry experience help drive cost-effective, impactful advertising and content-driven campaigns. Her calm, patient and adaptable demeanor also makes her a joy to work with.
Christine Sampson, Senior Strategic Marketing Leader, Owens Corning Canada
Ever + After Advertising has been instrumental to the ongoing success
of our Canadian business for many years. The team provides professional, innovative and results-driven campaigns that have been key to our year-over-year successes.
Whether you are looking for a more focused media strategy, stronger campaign performance or an experienced Canadian media partner, we’re ready to start the conversation.
Make your media matter.
Contact Ever + After
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